Reverse image search makes purchasing and marketing easier

You might think of the Windows Photos app as a basic tool for viewing and managing images. But with an upcoming update to Windows 11, there’s a new feature that could be very useful for your business: Visual Search with Bing.

With the update, you’ll be able to do a reverse image search straight from the app, showing you similar images and related information.

How can this benefit your business?

Let’s say you’re looking at a photo and you want to know more about a product, place or person in the image. Reverse image search is a faster way to get the information you need.

It’s a great tool for eCommerce store owners – you can use it to find out who else is selling a product, compare pricing, or track down new suppliers.

Marketing teams can also use it to easily find similar visuals to use in campaigns, or to make sure images aren’t being used elsewhere. It also helps you check the origin of an image to make sure you have permission to use it.

If your business is in property or research, you can save time by using reverse image search to quickly identify the locations or objects you see in photos.

Microsoft has also made it easier to flick through your photos and edit images by improving navigation and introducing a quick access editing tool right in the app.

Another big bonus: You’ll now be able to sync Photos with iCloud – great for teams that use Apple devices alongside their Windows PCs.

These features should be rolling out soon in a future Windows 11 update.

If you haven’t already upgraded your business to Windows 11, it’s time to start thinking about it. We can help make it easy – get in touch.

email:salesteam@bespokeitsolutions.com  tel:01252 984430

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How to create secure passwords

How to create secure passwords

Weak passwords are one of the biggest security risks to your business.
Why?
Because cyber criminals are getting smarter than ever before. If they manage to crack just one password, they could gain access to your sensitive business data, financial information, or even gain control of your entire system.
Cyber criminals use automated tools to guess passwords, allowing them to try out millions of combinations in seconds. So, if you’re using something like “Password123” or “CompanyName2025”, you’re practically handing them the keys to your business.
A compromised password can lead to big issues, such as:
• Data breaches
• Financial losses
• Identity theft
• Reputation damage
But how do you create strong passwords without driving yourself (and your team) mad?
Think of your password like a secret recipe, where only you should know the ingredients. It should:
• Be at least 14 characters long (the longer, the better)
• Include a mix of uppercase and lowercase letters
• Contain a few numbers and symbols (like @, $, %, or &)
• Not contain any common words or easily guessable information (like birthdays, names, or the word “password”)
Instead of using a single word, you could try a passphrase – a short, random sentence that only you would understand. For example, instead of “Sailing2025”, try something like “Coffee&CloudsAreGreat9!”. This is much harder to crack, yet still easy to remember.
You should also steer clear of these common mistakes:
• Using personal info (your name, birthday, business name, etc.)
• Reusing the same passwords across multiple accounts
• Using simple sequences (“123456” or “abcdef”)
• Storing passwords in an easily accessible place (like a sticky note on your desk)
If remembering unique passwords for every account sounds impossible, there is another option: Password managers. These generate strong passwords, store them securely and autofill them for you.
With a password manager, you only need to remember one strong master password for the manager app itself. The rest are encrypted and stored safely, reducing the risk of data breaches.
Even the strongest password isn’t foolproof, which is why multi-factor authentication (MFA) is also important. MFA requires a second form of verification, like a one-time code sent to your phone or generated from an authentication app.
If you have employees accessing your business systems, it’s a good idea to have a password policy in place to explain your rules and why they’re important. This should include:
• Unique passwords for each system and account
• Regular security training on password best practices
• Business-wide use of MFA for critical systems
• Scanning for compromised passwords regularly
By making password security a priority, you can reduce the chances of a cyber attack creating a nightmare for your business.
And if you need help making your business more secure, get in touch.

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